Your guide to thoughtful denim and fashion for a better future.

Simply Suzette is a platform dedicated to bridging fashion, nature, and mindfulness, offering a unique lens on the industry. With a focus on denim, we bring insights from the ground up to inspire thoughtful design choices and meaningful systems change.

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The way an ecosystem thrives when every element plays its part. The way the roots of a tree stretch deep beneath the surface, unseen but essential. The way a garment, when thoughtfully made, becomes more than just something to wear, it becomes part of a larger system of care and connection.

For Equilibrium, we took a holistic approach to every detail, ensuring each element holds its own weight in the greater whole:

🌱 Corozo buttons – a natural alternative to plastic.
🔄 Circular bartacks – reinforcing structure without unnecessary waste.
📖 Organic cotton labels – eliminating plastic
🌿 Seeded hangtags – meant to be planted, not discarded, growing into something new.

We are not separate from the world we live in, we are part of it. And the choices we make, no matter how small, shape the balance of everything around us.

How do you see your place in the world?

Balance isn’t just about stillness, it’s about movement, structure, and flow.

In nature, balance is everywhere. The way a tree sways with the wind but never breaks. The way water carves a stone over time. The way ecosystems thrive when every element works in harmony.

Each piece in the Equilibrium collection is designed with this same philosophy, crafted not just for how it looks, but for how it feels, moves, and exists in relation to the world around it.

🌊 Pleats that mimic the rhythm of rippling water.
🌬 Asymmetrical cuts inspired by the unpredictable balance of wind through leaves.
🌄 Tints and fades that capture the slow transition of dawn to dusk.

Just as nature finds balance through constant motion, these garments are made to be lived in, to move with us, to adapt, and to remind us that balance isn’t a destination, but a state of being.

How do you find balance in your own life?

Equilibrium by @usgroup1975 US Denim Mills, @simplysuzette, and @bluematters_official Ereks Blue Matters.

We set out to create something that just feels right.
Where the fabric, the process, and the people all flow together.
Natural materials. Thoughtful choices. No plastic, no crude oil.
Just striving for balance, in the way it looks, moves, and lives on your body.

You don’t have to say it.
But when you see it, or try it on, you’ll feel it.

Come find us at @kingpins_show Show, booth H, green area.
And dive into the full story at @simplysuzette.

What does Equilibrium feel like on the skin?

We went searching for that answer, not just in design, but in the raw fibers themselves.

Some believe synthetic materials carry a frequency that clashes with our own. That maybe what we wear can actually impact how we feel.

So we turned to what we know grounds us: nature.

From regenerative cotton that nourishes the soil it grows in, to hemp and linen that breathes with us, not against us.

Each fabric was chosen not only for its environmental intention, but for how it feels on the body, and in the mind.

Equilibrium is our exploration of what it means to dress with harmony in mind. Not just with nature, but with ourselves.

Come find us at @kingpins_show, booth H at green area.

Indigo is alive. It ferments, breathes, and transforms, just like the living ecosystems that inspire us.

For Equilibrium, we chose natural indigo that honors centuries of craft without excess water, or synthetic inputs. Each dip deepens the hue. Each oxidation reveals a new layer. It’s really a meditation in color.

But fabric is only part of the story.

To bring this collection to life, we partnered with Ereks Blue Matters @bluematters_official , where our garments were crafted and finished with care. Using @rudolf_better_chemistry RUDOLF’s OFFUEL product line, Ereks brings precision finishing free from plastics and crude oil.

Tradition in the fabric. Progress in the process. Equilibrium is where they meet.

Experience it at @kingpins_show, booth H at Green area.

Balance isn’t something we create, it’s something we find. Equilibrium is a collection inspired by the quiet strength of nature and the desire to find balance.

Before a single stitch was sewn, the journey began with an idea: Can denim embody this sense of balance? Together with US Denim Mills @usgroup1975, Simply Suzette @simplysuzette , and Ereks Blue Matters @bluematters_official , we set out to create pieces that reflect this quiet harmony through craft, material, and shared intention.

Explore Equilibrium from fiber to final form at @kingpins_show 👖

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Your guide to thoughtful denim and fashion for a better future.

join the community ⤵

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