As designers, brands, and retailers, when tracing our supply chains back, we can’t seem to get past the wall of knowing #WhoMadeMyCotton. We are often left with the country or region of origin with no ability to understand who has been involved in the cultivation or ginning processes.

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With the help of Marzia Lanfranchi from Cotton Diaries, we are starting an in-depth qualitative study of the cotton supply chain to identify the roadblocks for radical transparency.