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We worked with FibreTrace® to produce a series of rapid fire interviews for their new #TraceTheTruth initiative. It is intended to be witty, challenging, raw, real, engaging yet inspirational – where those we never hear about (e.g. the raw fibre producers and new recyclers) are heroed for their investment, innovation and disruption – and those we always hear from (e.g. the brands) talk frankly about their desire for sustainability being challenged by cost, resource, time and other factors.

Dive into enlightening discussions and discover how transparency drives trust, empowers responsible choices, and ushers in a new era of authenticity in the products we cherish.

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