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Original research, field notes, and quiet provocations from inside the denim supply chain — and beyond.





Ani Wells, Anne Oudard
Dec 4, 2023






Ani Wells
Apr 19, 2021


The Minimalist Trap: When Less Is Just a Vibe
A cleaner aesthetic has tricked us into thinking we’re consuming more thoughtfully. Fewer logos, neutral palettes, streamlined silhouettes. Surely that means we’re slowing down, right?
Not always. Minimalism has been co-opted by the same industry that pushes excess. We’re still buying at the same rate, just in beige. The visual language of “slowness” doesn’t mean we’re buying less; it just looks that way.

Aisling Gogan
May 126 min read
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