Ani designed a 10 piece circular collection for Soorty, as well as a digital marketing campaign surrounding the project. This included using QR labels as an educational touchpoint with beautiful and engaging visuals. By scanning the label you can find all of the steps and materials that went into making the garment including fibers, dyes and trims, ALL of the people involved in the making, the care instructions, repair video tutorials, as well as how to recycle it when it can no longer be upcycled, donated or repaired. Ani also developed a series of workshops and educational campaigns surrounding circularity and cycling products in collaboration with Soorty.